Our advices

Watches

A watch, especially if made in a workmanlike manner, is a small technical marvel.
It uses very small and delicate components and for this reason you are advised to handle it with care and to protect it against knocks and extreme situations. It is subject to the movements of the body, to dust, to atmospheric agents, and its resistance is tested to the limit every day. Some watches, certainly, are more resistant than others. Some are waterproof, others need greater care.

All, however, work twenty-four hours a day, three hundred and sixty-five days a year: a little wear is inevitable.
For it to keep time in an optimal and precise manner, as well as staying waterproof, a watch must undergo regular maintenance work.

Buying a watch

Always and only buy from an authorised dealer: this is the best guarantee to be sure of making a good purchase.
Only an authorised dealer, in fact:

  • is capable of advising you and guiding you as well as possible;
  • can show you a complete assortment, which will enable you to choose the model most suitable for you;
  • can cover your watch with the Manufacturer’s original guarantee;
  • can guarantee you against the risk of purchasing a used watch reconditioned and with a non-original mechanism

What use do you intend to make of your watch?

Today’s dynamic life is not comparable with the one that our grandparents lived. The same is true for that of your watch. In brief, it can also feel stress. While in fact once it was mainly kept in a pocket, sheltered, today instead it is subject to the movements of the wrist, to dust, to damp, to cold and to heat; not to forget the sudden jumps in temperature and environment it can suffer at the sea, in the mountains, during flights or sporting exercises.
In all these situations, the resistance and precision of your watch are sorely tested. For every occasion there is a suitable watch, and a good watchmaker must indicate to you the right one.

Some advice

In the event of faults, don’t entrust it to inexpert hands but always choose your trusted dealer. Wind the watch up if possible at the same time every day, but only once and completely. Don’t wind up a mechanical watch beyond its stopping point. Carefully avoid knocking or dropping it, as this can compromise its delicate mechanism. Avoid contact with perfumes and other chemicals that can oxidise the delicate mechanism.. Several factors such as temperature changes, the personal way of using it, the quality of the materials and the greater or lesser care with which the mechanical parts have been finished affect the precision which, in an absolute sense, is not obtained even by observatory chronometers.. Immediately replace broken or scratched glass so as to avoid infiltrations of water or dust. Avoid opening the watch yourselves. The oils contained in the mechanism tend to dry and volatilise. A total overhaul of the watch is therefore recommended every 3-4 years, so that the specialised technician can check the lubrication of the mechanism and the condition of the seals.

Jewels

The collections of jewellery and gold articles have been added for several years now to those of clocks and watches.
These are both exclusive designs made by our partner artisans, and objects selected in the best artisan collections of very limited production.
Our fundamental prerogative is the ability to design and make jewels and precious objects on our customers’ inspiration, developing also very original ideas.
Our artisans pay attention to the tiniest detail, from the enamels to the embedding of the stones, in an always careful and precise manner.
It is not however easy to navigate in the vast range of collections and objects that the market proposes and it is for this reason that we are always at your complete disposal to advise you in the choice most suitable for your needs, offering you our competence and professionalism, both in the choice of what to buy, and in the post-sale service.

How to choose?

First of all we need to distinguish between jewellery and fine gold articles: jewellery means objects in gold or platinum with embedded precious stones and/or pearls; fine gold articles are objects in gold, with or without enamels, not printed in series.

Diamond

A diamond is carbon crystallised millions of years ago and its extreme hardness is due to the grouping of carbon atoms. To assess the quality of a diamond we need to take into consideration 4 factors:

Colour: colour variations range from almost total absence of colour to light yellow. The exact classification of the colour of a diamond in one of the imperceptible varieties of tone, is fundamental in determining its value. The rarest diamonds are almost perfectly white. When the colour tends to yellow the price of the diamond is lower.

Purity: most diamonds present a certain number of inclusions or blemishes. The assessment is carried out taking account of the number, type and position of these impurities, which are divided into features (light marks) and carbon spots (dark marks).

Carat weight: the weight of diamonds is expressed in “metric carats”. One metric carat is equivalent to 0.20 grams.

Cut: this is fundamental for the stone to liberate all the light it is capable of. In the cut however a notable part of the rough stone is lost (about a half). This is a very delicate operation: the gemcutter’s ability consists in fact of identifying the facets with absolute precision, so as to cut at the right point. It is worth remembering that perfect cutting of small stones requires a larger quantity of labour, in proportion, than that necessary for large stones; this explains the sometimes high price of small but pure and well-cut stones.

Ruby and Sapphire:

Ruby and Sapphire belong to the corundum family. Corundums are aluminium oxides, which in nature are found in the form of crystals of various colours: the most precious varieties are red (rubies) and blue (sapphires). These two stones, which are very different in appearance, are twin sisters, with the same chemical composition and the same characteristics.
Rubies may often present signs, impurities, small clouds or the typical “silk” formed by inclusions of tiny needles of rutile. The colour range is quite wide (from purplish pink to deep red). The best is considered the “pigeon blood” red, very bright and intense, typical of rubies from Burma.
Sapphires are much more common than rubies, and therefore less expensive. The most precious are of an intense, deep, velvety blue. The best sapphires come from Kashmir (although now the mines are exhausted or inactive) and present a very precious cornflower blue colour. Most of the current production of sapphires comes instead from Burma, Siam and Ceylon. The sapphires of Ceylon often have a lighter hue tending slightly to purple. Very dark, almost black, sapphires come from Australia.

Emerald:

Emerald is a beryl, that is, chemically, a silicate of aluminium and beryllium. The emerald is not as hard as ruby and sapphire. It is a relatively fragile stone, to be treated with great care. For clearer emeralds, the traditional cut is the wide table cut, in a square or rectangular shape. This is the so-called “emerald cut”, much used also for other clear stones of a beautiful colour (aquamarines, amethysts, topazes, diamonds). Emeralds come mainly from South America.

Pearl:

The technique of classical culture in seawater molluscs involves inserting a mother-of-pearl sphere inside the shell. The mollusc defends itself against the intruder covering it with concentric layers of nacre. One of the qualitative parameters that contributes to the value of a pearl is the thickness of the layer of nacre around the mother-of-pearl nucleus. Of great importance is also the surface of the pearl, which must be free of irregularities, colour differences and other evident defects. A high-quality pearl should be iridescent and not opaque. The colours and shades are very varied and here too the choice depends on personal taste and on the type of jewel it is intended to be used for. The great rarity and the difficulty of harvesting natural pearls makes them much more precious than cultivated pearls.

Some advice

If we devote a little attention to our jewels, they will stay shiny and brilliant for a long time.
Attention to contact with detergents, perfumes and creams!
Soap can leave residues that can accumulate over time making the mount lose its brilliance.
Precious stones, and pearls in particular, tend to be very sensitive to detergents and perfumes, which can alter their lustre and ruin them.
It is always a good idea, therefore, to take great care and remove rings before using creams or washing your hands.
At least once a month it is advisable to wash the jewels in warm water with a delicate liquid detergent and a soft brush.
Finally you need to remember to have your gems checked regularly by your trusted jeweller, to ensure that the mount is all right, the prongs not worn or raised and the stones very firm.
Particular attention should also be paid to pearls. Their organic nature, in fact, makes them susceptible to changes and to ageing and they may become opaque and crack if exposed to environments that are too damp or too dry. Pearls must be worn often because they need human warmth to maintain their lustre. If they are threaded in a necklace or a bracelet, the thread needs to be changed frequently because it absorbs the acidity of the pearls and may cause the gems to deteriorate. Before putting them away it is better to clean them with a soft cloth possibly dampened with a drop of olive oil, which hydrates them and increases their splendour. The last precaution will be to conserve them separately from other gems, which could scratch them or damage their surface.

Fred Samuel was born a Buenos Aires in 1908, come the son of a jeweler Lorraine who emigrated to Argentina. WHILE spent most of his professional life in Paris, Le South America Lights were with him, inspiring EVERY labor element of the life of Fred.
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